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Interesting - M.C. Hammer started thinking re how to exploit the Internet as far back as 1994. After visiting SGI and Apple to find out re video over the Internet he developed "... a passion for understanding how video would be consumed over the Internet and it kind of gave me a headstart with planning how to monetize it as well..."
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MC Hammer Hoping for Comeback as Internet Titan
AlwaysOn & STVP: Summit at Stanford Breakout session video: "Music Artists Go Entrepreneurial"
MC Hammer blog