IBM's Watson has now released a Personality Insights service, see the Personality Insights Demonstration. From the announcement:
"The Personality Insights service uses linguistic analytics to infer the personality characteristics, intrinsic needs and values of individuals from communications that a user opts to make available via mediums such as email, text messages, social media, forum/blog posts, and more. These insights help businesses better understand their clients and improve customer satisfaction by anticipating customer needs and recommending future actions. This allows businesses to improve new client acquisition, retention, and engagement, and strengthen their relationships with existing customers.
The following is a brief description of the three kinds of personality insights that are provided by this service:
- Personality characteristics: The service can build a portrait of an individual’s personality characteristics and how they engage with the world across five primary dimensions: Openness, Conscientiousness, Extroversion, Agreeableness, and Neuroticism (also known as Emotional Range).
- Needs: The service can infer certain aspects of a product that will resonate with an individual across twelve needs: Excitement, Harmony, Curiosity, Ideal, Closeness, Self-expression, Liberty, Love, Practicality, Stability, Challenge, and Structure.
- Values: The service can identify values that describe motivating factors which influence a person’s decision-making across five dimensions: Self-transcendence / Helping others, Conservation / Tradition, Hedonism / Taking pleasure in life, Self-enhancement / Achieving success, and Open to change / Excitement."
I plugged in the text of a half dozen blog posts, totaling approximately eight thousand three hundred words, and ran them through the demo. The results are below:
Click to enlarge: