Friday, August 1, 2008

Search terms

Celebs at The Daily Dish links to a site that ran "Barack Obama" and "Britney Spears" through Google Trends, to purportedly show that Senator Obama has a long way to go to "catch up with Britney." Commenting on this (i.e. the use of Google Trends, not anything related to Senator McCain's ad and/or its brilliance/stupidity), this blogger notes that your results are highly dependent on the search terms you use. Since it's likely that a large percentage of people will just use 'Obama' rather than 'Barack Obama' one should rerun the query with those terms. Lo and behold, (Barack) Obama is ahead of Britney/Britney Spears and Paris/Paris Hilton (especially when the search is confined to the United States...)

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