Sunday, February 5, 2012

Random charts - mobile action codes

Source: Mobile Action Codes In Magazine Advertising 2011

From Advertisers Drive Growth in Mags’ Use of Mobile Action Codes: "... Magazines’ use of mobile action codes, including all 2D barcodes, QR codes, Microsoft Tags, and watermarks, exploded in 2011, rising 439% from Q1 to Q4, according to [download page] a January 2012 study from Nellymoser. The total number of action codes in the top 100 US magazines by circulation jumped 64% quarter-over-quarter in Q4, rising from 1155 to 1189. November’s 681 action codes was the most of any month in 2011, up from 278 in July and 88 in January..."

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