Sunday, June 26, 2011

In the wild - XI

Saw a QR code in the Yagööt store the other day. They're holding a 'new flavor' competition... patrons could fill out the card or scan the QR code and enter on line. Not sure why you'd want to go the QR route, as it took you to their regular (non-mobile) page... and it would be as easy or easier to simply fill out the card....




Most QR implementations seem to be in print, for example in Forbes, Business Week, Fortune, and similar magazines. However, not all are well thought out! See below for a number of examples of print QR implementations.

First up, a nice implementation by Oppenheimer Funds, with the QR code resolving to a mobile-friendly page with a short, interesting (and informative) quiz....






Overall this implementation by J.P.Morgan (below) was not very good. Although it resolved to a mobile-friendly page, the use of a tiny and dense QR code made it extremely difficult to read...



This implementation by ambient was a mixed bag - it used a nice 'designer' QR code, but it resolved to a non mobile-friendly page...


This QR use by SPDR was poorly done... the use of a rather small, faded black or grey, with an added logo QR code made it rather difficult to read. If that wasn't bad enough, anyone who persevered would be directed to a decidedly non mobile-friendly page...




I see fewer examples the use of Microsoft Tags, but their implementations generally seem to be better done, even if this is not true for the second example below (non-mobilized landing page)...




QR codes in the wild

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