Sunday, April 20, 2014

Random charts - health apps


OK, so spotted an online report that started: "... A new study released today by mobile engagement provider Mobiquity, Inc. has found that while 70 percent of people use mobile apps on a daily basis to track calorie intake and monitor physical activities, only 40 percent share data and insights with their doctors..." 

This didn't seem to compute! With the obesity epidemic, people taking poor care of their health, etc., etc. my first reaction was that it seemed pretty unlikely that 70% of people pay attention to their caloric intake and physical activities, let alone use smartphone apps to track them! Additionally, it's probably unlikely that 70% of the population even have the smartphones necessary!

A quick check of Google confirmed the second point -smartphone penetration among U.S. adults only runs at 58 percent!

Reading the actual report cleared up the matter - the survey was of people who already use or plan to use smartphone mhealth apps! A far cry from 70% of "people"!

OK, with that cleared up, enjoy the report...

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